That Dana Airline Endorsement

How far should a brand push a celebrity endorsement? How far should you 'use' the image of the celebrity? Certainly, there must be a boundary.

You are probably aware of the endorsement deal between Dana Air and the Comedian, Basket Mouth. Well, the comedian has featured on some of the recent press adverts standing in the plane. You actually could not place where he was standing, which is not a problem. But i just saw another advert where Basket Mouth is the pilot in the cock-pit. Tufiakwa!!!!! That is taking it too far. That is not doing the brand any good because I will certainly not get into an aircraft that Basket Mouth is flying.

I beg Dana, small small.